Teen retailer Aeropostale is focusing on one thing to get back its hold in the millennial market: technology. The company is shedding its formerly logo-heavy brand and working to boost sales through increased engagement with young consumers. In October, Aeropostale launched a new prototype store filled with flashy colors and fun-filled cityscapes. And now, Aero is taking its new image one step further by launching a new mobile app and in-store iPad kiosks, aimed at making the brand more...
Teen retailer Aeropostale is focusing on one thing to get back its hold in the millennial market: technology. The company is shedding its formerly logo-heavy brand and working to boost sales through increased engagement with young consumers. In October, Aeropostale launched a new prototype store filled with flashy colors and fun-filled cityscapes. And now, Aero is taking its new image one step further by launching a new mobile app and in-store iPad kiosks, aimed at making the brand more...
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